The McLaren Speedtail is the ultimate hypercar from a legendary manufacturer. McLaren’s most aerodynamically efficient hypercar ever. For a multidisciplinary team like us, this was the perfect brief. We needed to create functional luggage that would feel like a natural extension of the brand, and fit perfectly into the car’s limited internal space.
Expressing a unique brand
The Speedtail is sleek, luxurious and high-tech. We had the privilege of working with master craftsmen at Schedoni in Modena, Italy, to design luggage that would match this statement of excellence in both engineering and design. Like high-end tailoring, this was about capturing the lines and shapes in flat patterns, while thinking creatively about the architecture and functional details.
Channelling the Speedtail spirit, we combined luxury leather with high-tech composites and unique precision-engineered clasps and fastenings. The popular three-piece luggage set became an on-brand detail that delighted the owners of these exclusive limited edition cars.